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Physicist turned management theorist Eli Goldratt’s 1984 book The Goal is one of the most influential business books of all time. In it, Goldratt lays out a framework known as the Theory of Constraints which has influenced business operations ever since. The peculiar thing about The Goal is that it’s not a typical business book; it’s actually a novel that illustrates business concepts through the plot. Goldratt explains the Theory of Constraints through the story of Alex Rogo, a Midwestern manufacturing plant manager under immense pressure from senior leadership. He is given a very short time frame to turn things

This is the second installment where we’ll be reviewing business insights from press mentions and interviews I gave over the past quarter. Customer experience is a common theme here, and particularly its interaction with technology. If you want your business to remain competitive in the specialty consumer sector, experience is the name of the game. Mixed Reality and Customer Immersion Article: Why Mixed Reality Could be a Business Game-Changer Publication: The Food Institute Date: July 31, 2023 Commentary: Metaverse-adjacent technologies like virtual reality, augmented reality, and mixed reality are still finding their place in business, though the buzz around AI in 2023 displaced some

In the previous article, we talked about common mistakes specialty brands (and many other types of businesses) make with digital marketing. Now that we’ve saved you a bunch of money and disappointment by showing what not to do, let’s talk about what you should do to charge up your sales pipeline using digital channels. Content Marketing is King Content marketing is far and away the single best thing you can do to generate a sustainable, highly-converting pipeline of customers and keep them coming back for more. But as with most things, there’s a lot of nuance in the details. One